In this introduction to Web Usability you will learn what Web Usability is, and why it matters for the success of your organization. You will not only learn the standards and principles of Web Usability but you will put them into practice. You will have a plan for building Web Usability into your next website. You will discover how to make incremental improvements in Web Usability that don’t require throwing out your website and starting over. You will take away business reasons to incorporate Web Usability in your organization.

• Understand Web Usability, principles and best practices
• How to analyze an existing website for usability
• How to design usability into a new website
• Web Usability and information architecture
• Web Usability and website navigation
• Web Usability and onsite search
  
• Web Usability and web forms
• Web Usability and website content
• How to use Web Analytics to improve Web Usability
  
• Integrating Search Engine Optimization and Web Usability
  
• Understand Web Usability Testing
  
• Conduct a Web Usability Test
  
• Understand usability and accessibility standards
  
• Resources for continued learning